As the digital ecosystem in the Kingdom of Saudi Arabia becomes increasingly complex, digital marketing decisions have evolved into a direct extension of executive and top-management decision-making within organizations. Marketing is no longer treated as a tactical function, but as a strategic lever that influences growth, stability, and competitiv… Read More


In the context of the increasingly complex digital landscape in the Kingdom of Saudi Arabia, promotional strategies are no longer driven by execution alone. Instead, they rely on clearly defined, measurable frameworks that guide decision-making and performance evaluation. This article explores the key criteria organizations use to as… Read More